Remembered a take I heard somewhere: TikTok took away your right to choose what you see. LLM apps may take away your right to choose what you do.
TikTok's power is in controlling information selection. That alone is a massive monetization lever.
LLMs are doing something similar. You keep asking them what you should do. They influence your decisions, predict your decisions. Eventually we'll hand over more decision-making to them entirely.
That's an enormous amount of power. How to commercialize it, how to regulate it — big opportunity, big risk.